Çinkosan is one of the pioneer companies in the coating industry. We, as Formeta Design, have conducted the whole design process of the new logo and corporate identity of Çinkosan. Even though they work in different fields now, their journey has started with the electroplated coating workshop. So, we created the area on the logo which indicates anode and cathode and created the letters ‘i’ and ‘ç’ by regarding the beginning of their journey. In addition, we identified navy blue as their corporate color which relates with stability, authority and productivity.

In the catalog we designed for Çinkosan, coating layers are showed with detailed visuals. Besides the logo, corporate identity, brochures & all texts, we also made the photoshoot for the product line.

We also made a secondary logo for their İzmir branch. The logo is the same except instead of the writing on the bottom.