Vorne, the new brand of Femaş Group, was created by Formeta Design for the domestic market. The main target product of Vorne is producing and selling  built-in extractor hoods which differentiate from the company’s other brands with its market. We, as Formeta Design, have made a design for the logo and the corporate identity of the Vorne after defining the brand strategy with our customer. The geometric sans serif font was created precisely to make the final design of Vorne’s corporate identity which resembles  technological and modern appearance although as seen at first glance in the letter ‘V’ has extended lines which imply their old-established brand identity.