The corporate identity and logo of The Six Technology Solutions, Toronto-based technology startup, were designed by Formeta Design. The brand strategy of the company began with defining keywords to determine the impression that the firm wants to leave in its customer’s mind. Two keywords such as ‘Trust’ and ‘Collaboration’ were defined. To resemble both of them together in brand positioning, we have used two shaking hands in order to represent specific keywords. In addition, To position the brand as a corporate company, we use dark blue which is the color of signifying the trustworthiness, reliableness  and stability.