On December 21, 2024, Ramses Hearing proudly introduced AURA, a groundbreaking hearing aid that redefines the way we experience sound. This momentous product launch, held at the Digital Experience Museum, marks a milestone not only for Ramses Hearing but for the entire audiology industry. Symbolizing the promise of brighter days ahead for individuals with hearing challenges, AURA is set to change the perception of hearing aids forever.

Formeta Design has been a trusted partner in this journey, working closely with Ramses Hearing on industrial design, product development, and brand strategy. This collaboration has resulted in a hearing aid that blends cutting-edge technology with modern aesthetics, offering a product that meets practical needs while embracing style and sophistication.

AURA combines state-of-the-art digital sound processing, ergonomic design, and intuitive features, ensuring users enjoy crystal-clear audio in a sleek, discreet form. This product is not just a tool—it’s a lifestyle accessory that enhances daily living for individuals with hearing loss. The launch event at the Digital Experience Museum perfectly captured this transformation, aligning with Ramses Hearing’s vision of reimagining audiology for the future.

This launch is more than just a product unveiling; it signifies the evolution of hearing aids into essential, empowering accessories, and reinforces Ramses Hearing’s position as an innovator in the audiology sector.