Consumer products are shaped by repeated actions: carrying, assembling, storing and reaching. We begin with those actions and develop a form that fits the product’s role in daily life.
Consumer products are shaped by repeated actions: carrying, assembling, storing and reaching. We begin with those actions and develop a form that fits the product’s role in daily life.
The work begins with the product’s users, tasks and development requirements.
We agree the scope, responsibilities and deliverables around the product’s current stage. Relevant engineering, supplier and specialist requirements are included in design review.

Featured Consumer Goods Case
Client: Formeta House – Status: In Production
CARRYFIX is a portable handle developed by Formeta Design for carrying several shopping bags together. The design responds to the pressure of thin bag handles against the hand and the difficulty of managing separate loads.
A rotating lock gathers the handles into one grip and allows bags to be inserted or removed. The compact form was developed around that movement, keeping the mechanism part of a small object that can travel with the user.
The project began with an everyday handling problem and turned it into a focused product. CARRYFIX is part of Formeta’s own product work.
CARRYFIX gathers shopping bag handles into one grip. LEVY develops tool-free armchair assembly with Normod. ROA and LYNO extend the work into a coordinated dining range.
We agree the scope, responsibilities and deliverables around the product’s current stage. Relevant engineering, supplier and specialist requirements are included in design review.
Explore the capabilities and featured projects in our consumer goods overview.
Tell us what you are developing and which decisions need support.