At times, we find ourselves wondering about the market response to the projects we create. We, too, have produced, packaged, and made our award-winning product, Carryfix, ready for sale entirely through our own resources. The more we immerse ourselves in something, the more we internalize it — this much is clear. However, it’s important not to mistake the stories created as marketing collateral for the truth. The idea of a designer having an “Eureka” moment, like Archimedes in the bath or Newton with the apple, and instantly sketching an iconic design is a misconception. I believe this misperception is also linked to a certain detachment from design theory. One of the most cherished aspects of design, in our view, is iteration. Additionally, when you are providing a service, the first thing you must do is understand your boundaries (design brief), try to comprehend your playing field (point of differentiation), make negotiations at every subtle decision (trade-offs), and aim for the most accurate result in that context. Hands-on experience is crucial in the long process of developing a new product.

From the very beginning, Carryfix has had a provocative stance. You won’t find it easily in offline stores — you can either purchase it from museum shops or receive it as a gift from us. We wanted to blend culture with mass production design, merging them in the same pot. The product is both usable and designed to provoke curiosity about its manufacturing process. It is ergonomic, yet we deliberately did not make the handle opening wider to heighten the sense of curiosity. A trade-off.

Why Should You Use Carryfix?

The handle design of most everyday bags is not ergonomically suited to the natural structure of the hand, particularly when carrying heavy or long-term loads. This can lead to posture issues and discomfort in the wrists and fingers. During use, the thumbs and little fingers are often pinched, making them more susceptible to pressure. Carryfix, designed by Formeta Design, addresses these challenges by considering the flexor muscles of the fingers and the structure of the wrist, making carrying a bag more comfortable and ergonomic.

Usage Areas

Carryfix is designed to offer users a convenient and ergonomic solution for carrying various items, making it suitable for a wide range of activities. It can be used for shopping, picnics, the beach, sports, travel, and carrying baby items.
Among its many features, three stand out as particularly important. First, Carryfix helps secure bag handles together during long-term transport, such as short trips, preventing them from separating when the bags are placed on the ground, ensuring a safer and more comfortable experience. Second, it allows multiple bags to be connected, enabling users to carry more than one bag at once, as if they were a single bag—ideal for activities such as sports or carrying baby items. Finally, and most importantly, Carryfix supports hand health and protects the flexor muscles while carrying heavy or immediate loads.

Collaboration Opportunities

We do not engage in individual sales for Carryfix, as it is a labor-intensive operation. However, we are open to partnerships with various institutions and businesses. If you are interested in offering Carryfix in museum shops, cultural events, or design-focused stores, we would be thrilled to explore potential collaboration opportunities. Whether you are looking to incorporate Carryfix into your product offerings or want to feature it in a special event or exhibition, we are more than happy to discuss further and make it happen.

We believe that Carryfix offers a unique value proposition for those seeking innovative, ergonomic, and culturally inspired designs. Let’s work together to bring this product to new audiences and environments.