Every form, a letter. Every product, a word.
This line became the starting point for Formeta Design’s visual identity. As the studio’s work expanded across products, interfaces and editorial publishing, we needed a system that could connect these different settings.
Our work spans physical products, interfaces and editorial publishing. The identity connects these settings through a consistent visual structure.
The phrase “Every form, a letter. Every product, a word.” guides how individual forms contribute to a larger visual language.
A custom iconography grid gives the identity a shared structure. Symbols represent services and ideas, while the same visual logic carries across the website, presentations, printed material and internal tools.
The same structure appears on the website, in presentations, in printed material and in the studio’s internal tools.
The system provides consistency without requiring every application to look identical. It can develop alongside the studio and the work we produce.
