Orthero offers a modern, non-invasive alternative to traditional metal braces with its custom-made aligners. These aligners are designed to gradually and comfortably straighten teeth, providing a more discreet and convenient solution for patients seeking orthodontic treatment. Since its inception in 2015, Orthero has partnered with Formeta Design to create innovative design solutions that elevate their products and brand. From brand strategy to corporate identity, we have supported Orthero in delivering a seamless, user-centered experience.
One key component of Orthero’s treatment is the transparent aligners, which are custom-crafted to fit each patient’s unique dental structure. These aligners, made from clear plastic, are both discreet and effective, offering an aesthetic solution for those who want to straighten their teeth without the noticeable appearance of traditional metal braces. However, these aligners require a safe and practical way to be carried when not in use, which is where the retainer case comes in.
To address this need, we designed a case box for the aligners that is both functional and stylish. Unlike traditional medical boxes, which often have a utilitarian, clinical appearance, the case we created for Orthero looks more like a stylish accessory, offering a clean and sophisticated design that patients would be proud to carry. The design focuses on a pearl shell form, which aligns with the brand’s core identity. Orthero’s branding emphasizes the idea of turning teeth into something as precious and beautiful as pearls, and our design reflects this concept through its elegant and polished aesthetic.
Our design ensures that the retainer case is not only protective and practical but also a fashionable accessory that Orthero customers will want to carry with them. The case’s sleek and modern appearance eliminates the stigma often associated with carrying medical devices, making patients feel confident and proud of their orthodontic treatment. With this design, we have successfully merged function with elegance, allowing Orthero users to enjoy a high-end product that enhances both their dental care and their lifestyle.
Through our long-term partnership with Orthero, we continue to provide innovative design solutions that support their mission to make orthodontic treatment more comfortable, accessible, and aesthetically pleasing for their clients.
