AURA brings hearing aid design and brand strategy into one development programme. Formeta Design worked with Ramses Hearing on industrial design, product development and the identity surrounding the product.
AURA
Hearing Aid Design and Brand Strategy
Innobox
Client
Year
Design Approach
The collaboration connected the physical device with the way the company presents hearing care. Instead of treating branding as a separate final step, the work considered the product and its communication together. Ramses Hearing contributed its audiology expertise, while Formeta supported the design direction.
AURA was presented at the Digital Experience Museum in Istanbul in 2024. The project shows how an established service business can introduce a product with a coordinated design and brand identity.
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Proof of Design
Our Designs in Real Life
