Formeta Design supported Ramses Hearing in bringing AURA to market through product adaptation, branding and digital experience design. For the initial manufacturer-supplied hearing device, our work covered colour, logo placement and screen-printed graphics.
AURA
Product Adaptation and Brand Experience
Innobox
Client
Year
Design Approach
The collaboration expanded to brand identity, UI, a web platform and the website, supported by product renders and launch visuals. AURA was presented at Istanbul’s Digital Experience Museum in 2024, with holographic product content created for the launch.
The relationship later continued with Apollo, a separate hearing-device concept. Formeta undertook concept and prototype design for this next direction, which Ramses intends to develop with its manufacturing partner. Apollo remains a concept-stage project.
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Proof of Design
Our Designs in Real Life
