The B2B Interactive Catalog, created in collaboration with Ferre, serves as a dynamic tool designed for both end users and commercial use, presenting a wide range of design alternatives that emerged from our extensive partnership. This catalog was specifically developed to showcase the numerous options available, particularly in the context of gas hob models and their variations, offering a practical and efficient way for users to explore product choices.
As the first phase of this project, we focused on gas hob models and their variations to test the usability and functionality of the catalog. The result is a user-friendly, intuitive digital interface that allows users to easily navigate through the vast array of available options. The user interaction is simple yet effective, consisting of two main components: a model selection tool and a section for adjusting technical specifications.
The six key specifications that influence the appearance and functionality of the product—hob sizes, hob types, models, burner tray types, knobs, and pieces—can all be customized simultaneously within the app. As users select and modify these options, the interactive catalog dynamically updates the product preview in real-time, allowing users to visualize the finished product on a single page. This streamlined and engaging user experience provides a comprehensive view of the product, simplifying decision-making and enhancing product understanding.
One of the major challenges we addressed was ensuring that the catalog could handle a large volume of design alternatives effectively. With OEM (Original Equipment Manufacturer) projects often producing a variety of models and configurations, we recognized the importance of operational archiving—maintaining an organized, efficient system for tracking and accessing these countless variations. The catalog’s backend system was designed to support this, making it easier for Ferre to manage and present their extensive product line without compromising usability or performance.
At Formeta Design, our role goes beyond just product design. We actively contributed to the product development process, ensuring that the catalog not only reflected Ferre’s innovative and stylish brand identity but also optimized their operational workflow. By focusing on the practical needs of the business and the end user, we provided a comprehensive solution that addressed both visual appeal and functionality.
Through our design approach, we introduced a new way of communicating Ferre’s brand digitally—creating a disruptive, innovative interactive catalog that not only enhances user interaction but also strengthens the company’s digital presence. By integrating high-quality visuals and a seamless user interface, the catalog maintains Ferre’s reputation for elegance and innovation while offering a practical tool for both customers and businesses alike.
