Brand Strategy & Identity

Turn vision into trust with a scalable brand system.

We develop brand direction alongside the product it represents. Positioning, language and visual identity are considered as parts of the same experience.

  • Positioning and messaging pillars.
  • Brand narrative and tone of voice.
  • Logo, typography and colour systems.
  • Applications across product, web, print and packaging as agreed.

Why it matters

Positioning, language and visual identity are considered as parts of the same product experience.

What we deliver

Brand Strategy

  • Positioning and messaging pillars.
  • Brand narrative and tone of voice.

Identity System

  • Logo, typography and colour systems.
  • Agreed applications across product, web, print and packaging.

Brand Handoff

  • Brand guidelines and templates.
  • Production exports and usage guidance.

Designed to scale with product teams

The work begins with the audience and proposition, then moves into identity development and application. We organise the assets and usage guidance so internal teams and external suppliers can work from the same system.

Interactive digital experience designed by Formeta Design for dynamic user engagement

INTERACTIVE

Ritzy Games Poker Game UX Interface designed by Formeta Design with playful identity system

RITZY GAMES

Aura hearing aid device designed by Formeta Design for Ramses Hearings

AURA

ERGO, Ergonomic Spice Grinder designed by Formeta Design for Chef Seasons to improved grip and usability

ERGO

Sense asset tracking app designed by Formeta Design for ambient monitoring and automation

SENSE

Pearl retainer case for clean aligners designed by Formeta Design for daily wellness

PEARL

Iris AI Assistant Device designed by Formeta Design for smart homes

IRIS

Nested spice rack designed by Formeta Design for smart storage

NESTED

SOFTON

Staconn UX software interface designed by Formeta Design with user-friendly navigation and layout

STACONN UX

Delivered via Designlogger

Organised assets and usage guidance.

Designlogger keeps project phases, decisions and shared references in context.

Book a 15-minute introduction call to review your product, scope and next step.