We explore new product categories and possible uses of emerging technology. The work gives a team several directions to compare, with the assumptions behind each concept made visible.
Vision Concepts
(Vision Projects)
We explore new product categories and possible uses of emerging technology.
- Opportunity framing and future-use scenarios.
- Physical and digital concept architecture.
- Interaction models and user journeys.
- Hardware touchpoints and feedback ideas.
- Feasibility considerations and alternative directions.
What Vision Projects typically include
- Opportunity framing and future-use scenarios.
- Physical and digital concept architecture.
- Interaction models and user journeys.
- Hardware touchpoints and feedback ideas.
- Feasibility considerations and alternative directions.
What you receive
- A framing document with objectives and constraints.
- A portfolio of concept directions.
- A selected direction with rationale.
- Physical and digital experience proposals.
- Prototype direction and steps toward further development.
Designed to unlock innovation with clarity
Concepts are reviewed against the brief and available technical knowledge. The outcome supports a decision about what to investigate next, while keeping untested features clearly identified.
Delivered via Designlogger
Designlogger records the phases, decisions and references shared through the project.
Book a 15-minute introduction call to review your product, scope and next step.