A product designed for every possible user can lose its focus. We help teams define meaningful user or customer groups and understand what each group needs from the product.
Market Segmentation
Define your audience, focus the roadmap, and strengthen product positioning.
Define meaningful user or customer groups and their product needs.
Why segmentation matters
The work helps the team prioritise an audience and understand what that means for development.
What we deliver
- A needs- or behaviour-based segmentation map.
- Target user or customer profiles.
- Motivations, constraints and opportunity areas.
- Implications for features, UX, product form and messaging.
How we segment
- Needs and jobs the product supports.
- Usage behaviour and context.
- Adoption triggers and switching barriers.
- Differences between the product and available alternatives.
From segmentation to product decisions
We review the available information, define the segmentation approach and compare the groups with the team. The final direction sets out which audience to prioritise and what that means for development.
- Feature priorities.
- UX and interaction requirements.
- Product form and usage context.
- Messaging direction.
Delivered via Designlogger
The agreed priorities and their implications for development.
Designlogger keeps project phases, decisions and shared references in context.
Book a 15-minute introduction call to review your product, scope and next step.