INTERACTIVE is a B2B product catalog developed with Ferre to present gas hob models and their variations. Formeta Design structured the experience around model selection and technical configuration.
INTERACTIVE
B2B Gas Hob Configurator UX Design
Innobox
Client
Year
Design Approach
Users can change six parameters, including size, hob type, model, burner tray, knobs and quantity. The preview updates within the same view, helping users see how their selections relate to the product.
The design also responds to the volume of alternatives generated by OEM work. Configuration and product organisation were considered together, so the catalog can present a range without making the customer navigate each variation separately.
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