Most of the time, condensing units are wanted to be hidden as an assets of industrial fields. Also, they are generally placed outside the buildings as a requirement and their places are picked in the hidden corner and covered with wire mesh or etc. With a well-organized design process, we transformed the condensing unit into the well designed product by changing its perception of being an industrial asset. Our parameters were defined carefully to design the condensing unit of Emerson within the high technological requirements. Also, we changed the perceptions of users through the design of condensing units from industrial compulsory products to designed objects with its form and functionality. After our discreet design process, the new generation condensing unit of Emerson became the product which can be used for maximum productivity without hesitation.