Orthero, a new orthodontic treatment as an alternative to metal braces, offers dental patients a simple treatment by personalized made step by step aligners. Since the company was started in 2015, Orthero has been our business partner. Our company, Formeta Design, has supplied design consultancy services from brand strategy to corporate identity from the beginning of Orthero.

Clean Aligners which are custom made according to clients teeth type, need a case box to cover and protect them while carrying. Thus, we made a design of a case box for Orthero which does not look like a medical box but accessories. It was precisely designed by us that people would like to carry in their bag and not to be ashamed to show as a medical box. The form we chose for this new clean aligner box is pearl shell because of the brand strategy we defined for the company. Our design emphasized the marketing strategy of Orthero as our product makes your teeth like pearls.

With the new box design of Orthero, clients of the company feel like they don’t have a medical device but a good-looking accessory in their bag.