Brand Strategy & Identity

Turn vision into trust with a scalable brand system.

A strong brand is more than visuals. It is clarity, narrative, and consistency across touchpoints. We help teams define positioning, messaging pillars, and identity systems that support product adoption and scale across teams, vendors, and markets.

  • Clear positioning and messaging pillars
  • Scalable identity systems and brand guidelines
  • Vendor-ready delivery for consistent execution

Why it matters

Great products still fail when they are not understood, trusted, or consistently communicated. For startups, brand strategy improves clarity, credibility, and early adoption. For enterprise teams, it ensures brand consistency across complex organizations and vendor networks.

Key outcomes:

  • Stronger perception and trust
  • Clear differentiation in crowded markets
  • Consistency across channels and teams

What we deliver

Brand Strategy
  • Positioning statement and messaging pillars
  • Brand narrative (short and long formats)
  • Tone of voice guidelines
  • Brand architecture (if needed)
Identity System
  • Logo system (primary, secondary, mono)
  • Typography and color system
  • Layout and visual language rules
  • Key applications (as agreed)
Brand Handoff
  • Brand Guidelines PDF
  • Vendor-ready production exports
  • Templates and asset library

Designed to scale with product teams

We create brand systems that are practical. They are easy to apply, hard to misuse, and structured to work across internal teams and external vendors. This keeps brand execution consistent as your product grows.

Interactive digital experience designed by Formeta Design for dynamic user engagement

INTERACTIVE

Pearl retainer case for clean aligners designed by Formeta Design for daily wellness

PEARL

Aura hearing aid device designed by Formeta Design for Ramses Hearings

AURA

Nested spice rack designed by Formeta Design for smart storage

NESTED

Iris AI Assistant Device designed by Formeta Design for smart homes

IRIS

Sense asset tracking app designed by Formeta Design for ambient monitoring and automation

SENSE

ERGO, Ergonomic Spice Grinder designed by Formeta Design for Chef Seasons to improved grip and usability

ERGO

SoftOn AC electric vehicle charging station designed by Formeta Design for SarjOn

SOFTON

Staconn UX software interface designed by Formeta Design with user-friendly navigation and layout

STACONN UX

Ritzy Games Poker Game UX Interface designed by Formeta Design with playful identity system

RITZY GAMES

Delivered via Designlogger

Controlled assets, structured folders, traceable approvals.

All brand files and guidelines are delivered through Designlogger as the single source of truth. This ensures correct asset usage, version control, and structured vendor sharing.

  • Master files and exports in controlled structure
  • Version control and approval tracking
  • Vendor-ready delivery
Ready to turn your product into a trusted brand?

Book a 15-minute introduction call to discuss brand scope, deliverables, and timelines.

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